Showing posts with label True. Show all posts
Showing posts with label True. Show all posts

Saturday, March 19, 2016

True Cost - Our Deadly Consumption

After losing his wife, Wil is looking for a fresh start with his daughter in the remote west coast town of Prince Sound. But TRUE COST, a mobile computer app he creates to help his daughter at school gives him anything but. Steph is a chemical engineer and heads a multi million dollar firm in Toronto, specializing in fracking in the oil patch. The unexpected death of her only brother gives her something she never wanted – a child to care for and a challenge to her values. Wil and Steph’s geographical and ideological chasms begin to evaporate as they are plunged into a the most powerful game of corporate espionage the world has ever seen. TRUE COST is a blessing and an apocalypse. It evaluates products world wide on health, labour and environmental criteria, and goes unexpectedly viral. Soon Prince Sound, and then the world, are changing what they purchase, and what they don’t. Such a shift creates a tsunami of attention, as well as powerful enemies who are losing billions of dollars. Wil and Steph, his new venture capital partner, are hunted by the clandestine and all reaching arms of the corporate underworld who will stop at nothing to take TRUE COST offline, permanently. From China to Toronto, New York to Costa Rica, Wil and Steph try and evade the hidden assassins as they attempt and get the next version of TRUE COST up and running. Save the world or save themselves? It is a choice they need to make at every turn. Steph’s character is one of survival and success in a male dominated industry. She is as tough as it comes until that moment that touches her in a place she promised she would keep buried forever.


A business performance consultant and professional speaker, Scott Armstrong is an outdoor adventurer and environmentalist, living in Vancouver, Canada. His creation of a leading animal welfare program, and AdventureFive-0, a dedicated group volunteering in Kenya and Vietnam, highlight an ongoing concern for global well being. Scott has authored two previous books - Start Me Up – A Guide for Young Entrepreneurs, and a youth adventure novel, Fire Wolves.

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Monday, August 31, 2015

Switchbacks: True Stories from the Canadian Rockies

In Switchbacks, Sid Marty draws on his own memories and those of friends and former colleagues in relating a series of true mountain tales. Among his subjects are: the old guide who built a staircase up a cliff; the stranded snowshoer who was rescued between rounds of beer in a Banff tavern; the man who catered to hungry grizzlies; an opinionated packrat with a gift for larceny; and a horse named Candy whose heart was as big as a stove.

Along the way, Marty tries to answer the kind of questions that all of us must face some day. Do we really have to “grow up” and abandon adventure as well as youthful ideals? Can the mountains draw old friends back together, when politics and life styles have set them apart?

Sid Marty writes gracefully of the land he loves and lampoons a few bureaucrats whose policies sometimes threaten its integrity. His portraits of the people – and creatures – that make their lives in the mountains are affectionate and respectful. But, above all, this is a collection of engaging, surprising, funny, and superbly told true stories by a gifted writer.


“In prose as clear as the mountain air, Marty relates one marvellous story after another, drawing on his more than 25 years experience in the Rocky Mountains.”
National Post

“Marty’s artistry is such that the stories in Switchbacks seem to have emerged from the mountains themselves.…Some chapters will have your adrenalin coursing and your heart pounding; one or two others may make you weep. All of them will thrill you with the concrete vitality of landscape and language.”
Globe and Mail


In Switchbacks, Sid Marty draws on his own memories and those of friends and former colleagues in relating a series of true mountain tales. Among his subjects are: the old guide who built a staircase up a cliff; the stranded snowshoer who was rescued between rounds of beer in a Banff tavern; the man who catered to hungry grizzlies; an opinionated packrat with a gift for larceny; and a horse named Candy whose heart was as big as a stove.

Along the way, Marty tries to answer the kind of questions that all of us must face some day. Do we really have to ?grow up? and abandon adventure as well as youthful ideals? Can the mountains draw old friends back together, when politics and life styles have set them apart?

Sid Marty writes gracefully of the land he loves and lampoons a few bureaucrats whose policies sometimes threaten its integrity. His portraits of the people ? and creatures ? that make their lives in the mountains are affectionate and respectful. But, above all, this is a collection of engaging, surprising, funny, and superbly told true stories by a gifted writer.


“In prose as clear as the mountain air, Marty relates one marvellous story after another, drawing on his more than 25 years experience in the Rocky Mountains.”
National Post

“Marty’s artistry is such that the stories in Switchbacks seem to have emerged from the mountains themselves.…Some chapters will have your adrenalin coursing and your heart pounding; one or two others may make you weep. All of them will thrill you with the concrete vitality of landscape and language.”
Globe and Mail

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6 of 6 people found the following review helpful.
4Good history of the Rockies
By Colin Van Tol
Once again, Sid Marty has produced another 'must read' about the beautiful Canadain Rockies. His first book "Men for the mountains" is still a classic adventure and environmental tale about the Rocky Mountain Parks, with this as it's somewhat continuation. It differs however in that it reads as more of a climbing/historical acount of the pioneers of the Lake Louise, Banff and Jasper areas rather than of the park system and how it is managed and sometimes mismanaged. For an Albertan and a frequent visitor of the Rocky mountain park system, this was a great book in that the names of the places I visit now have greater significance and meaning.
I give it only four stars instead of the five "Men for the mountains" received only because the narrative is less engaging and is more of a history lesson, but still a great mountain book.
"Leaning on the wind" is another great choice if you enjoyed either of these books.

3 of 3 people found the following review helpful.
5My kind of Stories
By Linda Jo Hunter
A Canadian friend gave me a copy of this book to read and I enjoyed every bit of it. Even though I am not familiar with the area Sid Marty's stories take place in, I was glued to the book until I finished. The stories are so fantastic they could only be true and so entertaining I read many of them out loud to who ever was around at the time. Here is a small sample: "This woman had a terrible sunburn. She was lying naked in her tent, covered with cold cream, when a black bear walked through the tent door. The lady froze, played dead, and without much preamble, the black bear began to lick off the cold cream - all of it. Then he wandered off in search of dessert, leaving his victim uninjured, though emotionally debilitated - to say the least." Yup, that is just a small sample of the stories in the book, some of which made you laugh, some cry and some just downright bigger than life. The mountain descriptions were complete enough to get the picture, as well as the rescues and the helicopter techniques like being transported through the air from a sling under a helicopter for rescue purposes. Sid Marty's life experiences are lessons to us all from patrolling on horseback to recalling the history of climbers who went before him. If you like outdoor stories, or Marty's other books you will enjoy this one as well.

2 of 2 people found the following review helpful.
5Switchbacks: A Must Read
By Mel Rivers
I've just discovered Sid Martys' books this year. I'm finding all his books are spellbinding. What makes Switchbacks so remarkable is that the adventures recorded are true stories. I could not put this book down. If you love the great outdoors, if you love to learn more about the history of North American parks,in this case, the Canadian Rockies, this is a must read.

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